59fifty fitted hats: New Era Introducing

59fifty fitted hats a creative challenge for hat designers all over the world is created by New Era, one of the world’s leading caps manufacturers to express their creation by using New Era’s blank 59FIFTY fitted hats. The competition, which is called “New Era Introducing”, seeks for the most unique design on blank 59FIFTY fitted hats. Fifteen designers from United Kingdom, France, Germany, Italy, Spain, Sweden, UAE and South Africa will be selected, and issued a blank New Era 59FIFTY fitted hats. Then the designers will be asked to create their distinctive design by transforming the 59FIFTY fitted hats into a work of art as well as capturing the creative process behind their cap design; detailing its birth, creation, experience and influences.

“New Era Introducing is a platform for self expression and a strong reflection of our brand DNA. We have built our brand by focusing on customisation and collaboration and the opportunity to work on a project with young creative minds of tomorrow is incredibly exciting,” explained Wayne Best, New Era EMEA’s Marketing Director. “The unique artistic expressions and interpretations of the New Era 59FIFTY are simply inspiring. We’re proud to showcase these young talents and present their work in a unique gallery experience across EMEA, and eventually around the World.”

New Era Cap Company, Inc., which is founded in 1920, is an international lifestyle brand with an authentic sports heritage that aims to create products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in the UK, France, Germany, Italy, Canada, Japan, Hong Kong and Australia.